The boats produced under Carlo Riva's leadership anticipated demand and launched fashion trends, driven by a unique and timeless focus on details that make the difference.
In 1956, he began working with designer and architect Giorgio Barilani, whose graphic and design expertise became a Riva exclusive. He went on to make a decisive contribution to the birth of the legend, with the presentation in 1962, at the third Milan International Boat Show, of the Aquarama. Test driven for the first time by a young Gianni Agnelli, the motorboat became the symbol of Riva and a brand within the brand. The boat's name was inspired by American 'Cineramas' (experimental widescreen cinema screens) and it would be with this masterpiece that Riva came to symbolise boating around the world. 21 Aquaramas were delivered in 1963 and the Super version was created the year after, followed in 1971 by the Special. 765 Aquaramas were produced, of which 306 Aquaramas (1962-1971), 175 Aquarama Supers (1963-1971), 7 Aquarama Lungos, and 277 Aquarama Specials (1971-1996).
In this period, Riva personified Italian excellence around the world and was a go-to brand for the international jet set. The choice of fine materials, meticulous care and attention to detail, and time-honoured craftsmanship made these magnificent boats objects of desire for kings and queens, actors, businessmen and champions. Peter Sellers, Brigitte Bardot, Sofia Loren, Anita Ekberg, Jean Paul Belmondo, Elizabeth Taylor and Richard Burton are just a few of the superstars who chose Riva.